Reality EXPO:
Branding, website
and campaign.
The Reality Expo organisers came to us with a challenge that combined three things at once: the visual identity of the event, a website that works, and a digital campaign that brought record attendance. All launched in four weeks.
Brief
A fair that
needed a
strong voice.
Reality Expo is a real-estate event in the heart of Bratislava. Every year the iconic Stará tržnica market hall brings together thousands of people looking for a home and the leading experts in the field. The organisers came to us with a clear brief: a complete digital transformation, from brand identity through the website to performance campaigns.
No compromises. No generic template. An identity, a website and campaigns built specifically for an event that deserves them.
Challenge
Three problems,
one solution.
A generic brand
The visual identity communicated neither the premium feel nor the credibility an event of this scale needs.
A website without conversions
Visitors looked at the site and left. Registration was buried, the path to action unclear, and nothing guided anyone towards it.
Inefficient campaigns
PPC ran without audience segmentation, which meant high acquisition costs and a poor return on investment.
Solution
Not more ads.
A system that
worked.
We created a custom typographic system and iconography that gave Reality EXPO a clear visual identity. We built the new website around a single goal: registration. Every element on the page led towards that action.
We rebuilt the PPC campaigns from the ground up with precise audience segmentation, so the ads reached only people with genuine interest rather than random clicks.
What we made
Brand identity
The logo, colour system, typography and graphic language of Reality EXPO. A professional aesthetic that appeals to developers, investors and buyers alike.
Website
A clear website built around one goal: registration. Launched 4 weeks after the brief, without a single delay.
PPC campaigns
Segmented campaigns with precise targeting — less budget wasted, more qualified registrations.
Event materials
Visuals for print, signage and the on-site presentation — one visual language from the website through to the entrance gate.
Social media
Content strategy and visuals for social media that kept the audience in the loop before and during the event.
Results
Numbers
that speak.
Testimonial
“We have been working with Peter and Martin for over 2 years. Their approach was professional from day one: clear communication and results that exceeded expectations. They launched the site exactly on schedule and it runs flawlessly. I recommend them to anyone looking for agency results with a human touch.”
Let's work together
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