JUN:
A strong brand
from zero.
JUN is a specialty matcha bar in central Prague that blends Japanese matcha culture with playful Czech recipes. We created the complete visual identity, from the logo through packaging to Instagram. As distinctive as their matcha.
Brief
A brand people
actually
remember.
JUN was opening in central Prague as a specialty matcha bar. A new brand, no history, no awareness. The founders came with a clear vision: an authentic, modern identity that would be just as strong in the café, on the packaging and on Instagram.
Matcha is everywhere these days. The task was to create a brand that does not get lost in a crowded category and says at first glance: this is premium, considered matcha.
Challenge
Three problems,
one solution.
A crowded category
Matcha bars are popping up everywhere. Most of them look the same — generic green and Asian clichés. JUN had to stand out immediately.
A brand from zero
No logo, no identity, no awareness. Everything had to be built from the ground up and feel like an established, confident brand straight away.
It has to work everywhere
The identity had to sit on a cup, on packaging, on signage in the bar and in an Instagram feed. One system, many places, a single impression.
Solution
Minimalism
with character.
We designed a minimalist logo system inspired by Japanese calligraphy and geometry. The colour palette combines earthy tones with the soft green of matcha. Clean, premium and free of clichés.
We built the entire visual system so it scales across every channel. From the cup to Instagram it works as one consistent whole.
What we made
Logo system
A minimalist logo inspired by Japanese calligraphy and geometry. Recognisable at a glance and functional at any size.
Brand guidelines
Clear rules for colour, typography and brand usage, so JUN stays consistent no matter who creates the visuals.
Packaging design
Packaging, cups and materials that turn every drink into a small experience worth sharing on social media.
Social media templates
A set of Instagram templates that keep the feed consistent and visually strong, with no extra work per post.
Interior signage
Signs and visual elements for the bar space that follow on seamlessly from the rest of the brand identity.
Results
Numbers
that speak.
Let's work together
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